Each NFT serves as a “Digital membership card” that has a unique member ID. Credentials of membership (i.e.: member status, levels, entitlements) can be upgraded along time as members achieve various milestones as they achieve various Call-To-Action tasks assigned by the brands
Members can claim and redeem services / rewards (i.e.: Members' gift, special discount, unique products) with decentralized loyalty points
Subject to the design of the brands, these membership NFTs can be tradable, often at higher value as membership status advances, which incentivizes members to continuously “Engage-to-Earn” with the brand
